JOICO Pink Color Intensity Color Butter

We’re tickled… and you will be, too, when you get your hands on this deeply moisturizing-yet-weightless hair treatment.
It actually chills out damaged cuticles and makes hair 44 percent less prone to breakage–uniquely stocked with pretty pink pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Magenta, Pink, Hot Pink, Soft Pink, Rose, or Mauve Quartz shades in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Pink to shake up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other favorite shades. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!
 
Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color palooza.
 
The inside secret: A unique combination of the three super-powers: Quadramine Complex—our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.