JOICO Titanium Color Intensity Color Butter
Steel yourself: This not-so-heavy metal hair treatment performs with strength and softness in one fell swoop!
Deeply moisturizing — it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage — Color Butter Titanium is uniquely stocked with pewter-y pigment that makes the boldest statement ever. Leaving you with soft, glossy, touchable, super-healthy intensity, it’s the perfect choice to refresh your current dipped tips or pinwheels in just minutes; and it’s equally brilliant on blonde or pre-lightened hair that’s looking for a jolt of excitement or some mix-and-match fun. No big commitment necessary, since Butters refresh for up to ten shampoos, allowing you to start anew!
Perfect choice for: Color Intensity clients who want to extend the life of their silver dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza.
The inside secret: A unique combination of the three super-powers: Quadramine Complex—our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.